Agri Exhibition in the Marathwada
SURE brought farmers, Sakhis and product partners together to discover useful agricultural solutions in the Marathwada region.
Read More
Women-led markets for a
climate-resilient rural economy.
SURE-created women entrepreneurs help farmers discover, understand and adopt climate-smart livelihood solutions.
Trust makes adoption possible
A Sakhi explains, demonstrates and supports farmers beyond the first interaction.
Where SURE works
Two stakeholders. One stronger rural economy.
Farmers need practical climate solutions they can trust. Rural women need viable opportunities to lead and earn. SURE brings both into the same market system.
Farmers
Gain local access to products, demonstrations and support that make adoption easier.
Rural women
Build livelihoods as trusted entrepreneurs, educators and market facilitators.
Climate
Shapes the solutions SURE tests, introduces and supports in the field.
Rural economy
Grows when useful products, local enterprise and farmer resilience reinforce one another.
Sakhis create access. Farmers adopt.
SURE prepares rural women to become Sakhis—local entrepreneurs who connect farmers with relevant solutions and help partners learn what works in the field.
The Sakhi model
-
Identify local women leaders
SURE works with rural women who bring initiative, curiosity and an understanding of their communities.
-
Build product confidence
Training prepares each Sakhi to explain, demonstrate and recommend solutions responsibly.
-
Support farmer adoption
Sakhis introduce relevant products, organise demonstrations and remain available as farmers begin using them.
-
Strengthen the rural economy
Women earn through enterprise while farmers gain tools that can improve resilience, productivity and livelihoods.
For innovators
Take climate-smart solutions from pilot to adoption
science
Test in the field
Run rural pilots, gather farmer feedback and understand how a solution performs in local conditions.
Plan a Pilot arrow_forwardcampaign
Build farmer demand
Use Sakhi-led demonstrations and local-language conversations to turn awareness into informed adoption.
Enter a Rural Market arrow_forwardassignment
Deliver rural programmes
Work with a women-led field network for mobilisation, training, implementation and field learning.
Discuss a Programme arrow_forwardField intelligence
A digital backbone for a human network
The SURE App connects Sakhi activity, farmer interactions and field learning so the network can grow with greater visibility.
Field activity in one place
Evidence for better decisions
Support for a growing network
A familiar voice for women-led climate action
Mrinal Kulkarni, Sakhi Mentor
Mrinal Kulkarni brings a trusted public voice to SURE’s work with rural women and farmers. Watch her messages on the Sakhi model and women-led climate action.
Explore SURE Media
Recognition
Awards & Recognition
2026
Climate Impact Certificate
Climate Collective Foundation recognised SURE’s work to bring practical climate action into rural communities.
View Certificate arrow_outwardUpdates
Recent Events
Climate Champion League (CCL)
A 45-day initiative brought together 500 Sakhis and helped create 1,000 livelihoods around climate-friendly products.
Read More
ClimaFii Alliance – Upaya Social Ventures
With Upaya Social Ventures, SURE supports the adoption of climate-smart livelihood technologies among rural women and smallholder farmers.
Read MoreValue Chain Development
Milk Value Chain
Strengthening dairy ecosystems through women-led collection and quality control.
Food-preneur Model
Empowering women to start local food processing and value-addition units.
New Initiatives
Women FPO
Organizing women into Farmer Producer Organizations for collective bargaining power.
NGO Services
Partnering with grassroots organizations to scale the Sakhi model effectively.
SDG Alignment
Zero Hunger
Good Health
Gender Equality
Clean Energy
Decent Work
Reduced Inequalities
Responsible Consumption
Climate Action
Partnerships for the GoalsLeadership
Leadership
Upmanyu Patil
Managing Director
Upmanyu has spent more than three decades working across rural livelihoods, women’s entrepreneurship and community-led development. He helped shape the women-led enterprise model that laid the foundation for SURE.
Prashant Mandke
Co-founder & CEO
Prashant brings more than three decades of experience in rural marketing, business development and inclusive enterprise. He leads SURE’s work to connect useful products with rural communities through women-led distribution.
Rahul Hude
Chief Operating Officer
Rahul leads operations, product portfolio management and institutional sales. He works with partners and suppliers to strengthen product-market fit and deliver the Sakhi model effectively.
The SURE ecosystem
Partners building rural adoption with SURE
