SURE India
Milk Value Chain
We enhance dairy livelihoods by leveraging technology to improve production, processing, and market linkages across the milk value chain.
Dairy is one of India’s largest rural livelihoods yet millions of small-holder dairy farmers, especially women, receive the smallest share of the value they create. SURE’s Milk Value Chain intervenes at every stage of the chain to ensure rural producers capture more value, earn more income, and operate within transparent, efficient systems.
We integrate technology-led solutions with on-ground support to modernise practices without displacing traditional knowledge or community structures.
Our approach
Production
Livestock health management, feed optimisation, and best practices for quality milk output
Processing
Support for chilling infrastructure, hygiene standards, and value-added product development (ghee, paneer, curd)
Market Linkages
Direct buyer connections, bulk aggregation, and integration with dairy cooperatives, processors, and urban distributors
Impact Delivered
1
3000+ dairy women farmers connected with milk value chain
2
Improved milk productivity and quality with reduced losses and enhanced value addition
3
2 lakh+ liters milk linked to market with 30% Increase in farmer incomes
A well-supported Women FPO is not just an economic unit, it is a community institution. SURE ensures these institutions have the tools to thrive independently, year after year.