SURE Sakhi Model
Who Is a Sakhi
A Progressive Woman at the Heart of Rural Change
A Sakhi is a trusted, influential woman within her community—actively engaged in agriculture, entrepreneurship, and social development.
She is not just a seller, but a leader, educator, and change-maker, shaping decisions related to livelihoods, health, and sustainability.
The Power of the Sakhi Network
Trust & Credibility
Built on deep community relationships, Sakhis are trusted voices—making them powerful drivers of product adoption.
Multi-dimensional Influence
Sakhis influence key household decisions—from agriculture and income to health and education.
Information & Awareness
They act as local knowledge hubs, spreading awareness on products, practices, and opportunities.
Entrepreneurial Mindset
Sakhis are active micro-entrepreneurs, enabling sustainable income while expanding market access.
Community Engagement
Through meetings, demos, and events, Sakhis create strong grassroots engagement for brands and programs.
The Power of the Sakhi Network
Trust & Credibility
Built on deep community relationships, Sakhis are trusted voices driving product adoption.
Capacity Building & Training
Sakhis are trained in
Profile of a Sakhi
- Belongs to and is trusted within the community
- Member or leader within Self-Help Groups (SHGs)
- Strong communication and mobilization skills
- Influencer in local decision-making
- Owns and uses a smartphone effectively
Why Partner with SURE?
Partner with us to unlock last-mile markets while creating real impact
Access to a trusted rural distribution network
Scalable, cost-effective market entry
Women-led sales and awareness channels
Measurable social and climate impact
Be part of a movement that combines business growth with social good
Whether you are a corporate, startup, or development organization, partnering with SURE enables you to reach underserved communities while empowering women and strengthening livelihoods. Let’s build impact together.