What We Do?
The SURE-Sakhi Model
Women-led. Trust-driven. Impact at scale.
We empower rural women to become entrepreneurs and change-makers, creating sustainable livelihoods while enabling last-mile access to essential products and services.
By connecting a strong network of rural women (Sakhis) with corporates, startups, and development organizations, SURE transforms marketing, sales, distribution, and project implementation in rural India , driving both business growth and social impact.
Sales & Distribution
- Lack of Awareness: Rural households are often unaware of new technologies like biogas, solar dryers, or hydroponics
- Trust Deficit: External agents and brands struggle to build credibility
- High Distribution Costs: Remote geographies increase logistics costs and reduce profitability
- Low Demonstration & After-Sales Support: Adoption fails without proper handholding
- Dependence on Traditional Practices: Continued use of fuel-based, labor-intensive, and inefficient methods
Marketing Services
Building brands in rural markets is challenging due to fragmented geographies, diverse consumer behavior, and limited access to reliable marketing channels.
Traditional marketing approaches often fail to resonate, as they lack cultural relevance and local trust. There is also minimal real-time market intelligence, making it difficult for brands to understand consumer needs, preferences, and feedback. As a result, awareness remains low, product adoption is slow, and marketing investments do not always translate into meaningful engagement or sales.